What are consumer insights? Most people dont fully understand what this concept really means. It seems that everybody (planners, marketers, psychologists and creative guys) have their own definition. In that sense It appears to me very interesting to reveal the consumer insights truth & myths.
The deck I presented above is the result of all that intensive search. I did desk research during my last 4 years of academic & profesional expertise in the consumer insights field.
As you know, I have been working on the market research field for about 13 years, and recently in the consumer insights area (as Kraft Foods Consumer Insights Manager for Perú and Western Andean Region).
Nowadays I am working as an independent consultant and researcher and found very interesting to share and promote consumer insights vision thorough psychology, marketing, advertising and professional community.
I truly believe in insights as I do on consumer psychology. I think that a consumer centered organization fueled by a consumer insights vision is the best solution for marketing and business success. Do you agree with me? I would appreciate your comments!!!